Hannibal Area CEO students had the privilege of talking with James Zimmerman in his bike shop/art studio this week, learning that he is much more than art teacher with a side hustle. James started @coolbyke 18 years ago and has recently returned to the location where it all began. But James is doing anything but circling back and doing it over. Creative at the core, he has new entrepreneurial ideas starting all the time, and believes that marketing is the key to turning them into reality! We absolutely loved seeing and hearing him tell how he has used his unique strengths and talents to tackle risks throughout his entrepreneurial career.